Social media optimization works in a similar way as SEO. In Search Engine Optimization, it is ensured that your website pages are ranked first in the search engines, whenever a user types a relevant keyword. Search engines only rank those websites which have good content and which are popular. LinkHelpers Phoenix SEO helps in this ranking. When your page is shared or visited by more people, it means that you are more credible and popular which enhances your search engine ranking.

SMO helps brands

SMO can help brands to a great extent to keep in touch with potential customers, enhance the image and popularity and there by ensure maximum sale. SMO uses the tactic that has been relevant since ages. For any product even for an offline shore, it is important that people share positive views about the product and spread the name of the brand through word of mouth. On social media too, it is important that people talk about your brand. Here people do not ‘talk’ but they share information which is a modern method of ‘word of mouth’. The more sharing of your post or page, the more attention your brand gets. At the same time it is important that SMO tactics are developed carefully because any small error can dent your image in a second.

Create ads that are smart phone friendly:

Today, a vast majority of internet users access internet on their phones. The number of people checking and updating their social media pages through their phone has gone up to a great extent. Hence, when you design your ads, it is important to keep these growing smart phone users in mind. Hence, create good and catchy ad content that can be effectively seen on a phone with the help of LinkHelpers Phoenix SEO.

Create an efficient and great landing page:

Online advertising methods are mainly PPC or pay per click, links on other websites or social media pages to yours and so on. That means, when users click on your ad, they reach your website page. This page on which the users land after clicking on your ad is referred to as the landing page. These are specialised pages that are designed in such a way that it motivates the user to take further action such as buying the product advertised or attend a workshop and so on. These pages are not similar to a usual website one and hence they do not have the navigation that your website has. The landing page will be designed similar to your website; it will have your logo, detailed information about the product and offer and a ‘buy now’ or ‘join now’ icon. Never link your home page by showing an offer on your ad. The user may never trust your ad again.